During my nine years with the IKEA team at Brownstein Group, I helped foster the growing relationship with IKEA North America to eventually become their Commercial and Social AOR.
My extensive IKEA product and brand knowledge resulted in unmatched accuracy and consistency in tone, voice, copy, and graphics.
In 2019, I began working with IKEA in a direct freelance capacity, maintaining my work on the annual catalog, brochures, and buying guides through 2021, the 70th and final year of the iconic catalog.
Copy Standards — Product & Legal Copy — Copy Editing — Proofreading
Copy Standards — Product Copy — Copy Editing — Proofreading — CMS Content — QC/Testing
Copy Standards — Product & Legal Copy — Copy Editing — Proofreading
Copy Standards — Product & Legal Copy — Copy Editing — Proofreading
Copy Standards — Copywriting — Product & Legal Copy — Copy Editing — Proofreading — QC/Testing
Copy Standards — Copywriting — Product & Legal Copy — Copy Editing — Proofreading — QC/Testing
Hancock Editorial 