Hancock Editorial

Building on the success of Squishmallows, Jazwares introduced a new line of beanbag-style plush toys in 2022 called BumBumz.

I developed a clear voice for the new brand with superlatives that were tongue-in-cheek, appropriate for each character, and relatable to the target audience.

Brand Voice — Copy Standards — Copywriting — Copy Editing

Brand Voice — Copy Standards — Copywriting — Product Copy — Copy Editing